Residential Rental Division's Rental Division is one of the leading real estate marketing groups in New York City today. Our ability to tailor-design unique marketing and pricing strategies for each individual listing allows your apartment or building to stand apart from others. Our branding adds qualitative value to your apartment or building, which will invariably translate to higher price points.

Our approach is fresh and new. We create and reinvent ourselves daily. We backbone that with thorough industry knowledge, reputation, experience, and proven results.

Market Knowledge and Analysis connects with your project's target market on a daily basis (during out exclusive open houses, through walk-in traffic to our high-profile Brooklyn office, via phone and web). Because we work with the target market on a daily basis, we can foresee market trends and effectively consult on design, pricing, and amenities. This will magnetically draw potential renters to your apartment or building.

Qualifying Tenants / Background Checks

We pride ourselves on maintaining a stringent application process in an effort to ensure that applicants are financially qualified. Our application process consists of a thorough review of the following:

  • Prior Landlord Reference(s) and Current Proof of Residence
  • Income Verification and Work Reference(s)
  • Credit and Tenant/Landlord History

Market Analysis and Pricing Strategies

Before we list your apartment, it is important to determine the value of your home in the current real estate market. With our confidential property valuations, will provide a detailed market analysis of comparable properties in your neighborhood, including properties currently listed for sale, those in contract, and recently sold.

Marketing Techniques

Our marketing department will develop a unique marketing plan to create optimal target market exposure for your project. This will include employing a promotional mix of advertising, professional copy and photographs, floorplan reproductions, and video tours for select properties. Our proven marketing strategies will ensure a strong presence in the Brooklyn marketplace, and our proficient sales techniques will aim to maximize the value of your home (even with less-than-perfect aesthetics).

Buyer Financial Qualification and Review

Once we secure a buyer for your home, we will guide the individual through the financial qualification process, to ensure that the buyer is able to successfully close on the property within a reasonable period of time. This process requires the buyer to submit financial statements, bank records, and financing pre-approval documents.

Contract Processing, Sales Management and Closing Coordination

Our management team will work hand-in-hand with your Sales Agent and/or Cooperating Co-Broker to ensure the final closing stages are smooth and organized. Our team boasts nearly 40 years of combined experience in residential real estate sales, and we understand that selling your home is a major life decision that can sometimes become overwhelming. Our goal is to provide the highest levels of service possible from the beginning stages to closing, and allow you to plan your move completely stress-free.