Resale Division

Market Analysis and Pricing Strategies

Before we place your home on the market, it is imperative that you fully understand what your apartment is worth in the current market. With our confidential property valuations we will provide a detailed market analysis of the competing properties in your neighborhood that include not only on the market properties but also those that are both in contract and closed.

Marketing Techniques

Our marketing department will develop a unique marketing plan to create optimal target market exposure and ensure the correct buyer is being targeted with the use of advertising copy, professional photographs, floor plan reproduction and in some cases video tours. Our proven marketing strategies strong presence in the Brooklyn market and sales techniques will ensure that our goal of maximizing the value of your home - no matter what market conditions may be - will be reached.

Buyer Financial Qualification and Review

Once we are able to secure a buyer we will then guide the purchaser in providing the correct financial documentation to ensure the buyer is 100% qualified to move forward with the purchase and has the ability to close on the property within a reasonable time frame. This qualification requires a submission of financial statements, bank records and financing pre- approval documents from each buyer.

Contract Processing, Sales Management and Closing Coordination

Our management team will work hand in hand with your Sales Agent and / or Cooperating Co-Broker to ensure the closing stages of your sale are smooth organized. Our team boasts nearly 40 years of experience in the sales of residential real estate and we understand that selling your home is a major life decision that can sometimes come with stress and aggravation. Our goal is to provide the highest level of service possible throughout the transaction and allow you to relax and plan your move.


For more information please contact:
Jennifer Lee
Director of New Business Development
Phone: 718.384.5304
Email jlee@aptsandlofts.com