http://www.brooklyneagle.com/categories/category.php?category_id=5&id=24096
<p><strong>Two Buildings Share Same Developer, Same Architect, Same Interior Designer</strong></p> <p>Compiled by Linda Collins<br />Brooklyn Daily Eagle</p> <p>BROOKLYN — Two buildings — one a modern one in South Park Slope; the other described as a “classic” in Fort Greene — are being linked together in a sales marketing effort.</p> <p>“By linking the two, we are creating maximum exposure and marketing efficiency for two projects in Brooklyn,” said David Maundrell, president of <a href="http://www.aptsandlofts.com/index.cfm">AptsandLofts.com</a>, who is overseeing sales for both. But the two buildings share more than a marketing effort.</p> <p>They both have the same developer, Marshall Sohne, based in Brooklyn; the same architect, Hernan Galvis of G Ateliers and Fractal Architecture (<a href="http://gateliers.com/">GAteliers.com</a>), also based in Brooklyn; and the same interior designer, Hadas Metzler of Metzler Design (<a href="http://hadasdesign.com/">hadasdesign.com</a>).</p> <p>They are both also five-story structures with eight units.</p> <p>They now also share a website, according to Maundrell, who describes it as using a very clean, upbeat set of iconic images (typewriter-Apple iBook, trolley-F train) to suggest the old/new split, and graphics that reinforce them.</p> <p>“The idea was to market two developments that are completely different, yet the neighborhoods they are located in have a lot of similarities. We felt that a buyer looking for a new home in Fort Greene might also be interested in Park Slope, and vice versa,” he said. “Additionally, given today’s real estate environment, we are trying to maximize marketing dollars for the developer and strongly feel this is a perfect approach.”</p> <p>The Modern building at 556-558 Fifth Ave. in South Slope, has an expansive commercial space on the ground floor and two apartments per floor above it. The design includes unusually generous, tilted horizontal windows, which literally allow for a wall of windows inside the units, which include east-facing, 786-square-foot one-bedroom apartments, west-facing 886-square-foot two- bedrooms and one 1,473-square-foot three bedroom duplex penthouse with both east and west exposures.</p> <p>The second floor rear two-bedroom apartment has a large terrace with decking. The two top floor units are duplexes with roof terraces facing the harbor and Manhattan.</p> <p>The classic building, at 268 Cumberland St., sits on a landmarked tree-lined street of brownstones and its design was approved by the Landmarks Preservation Commission last year.</p> <p>Its units are a mix of studios, one-bedroom apartments, one-bedrooms with home office and one-bedrooms with attic. Four of the eight units are duplexes.</p> <p>This building was designed with the street in mind, according to Maundrell. The exterior, of red brick and zinc accents, is in scale with and blends in with the landmarked block.</p>